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Five facts that represent the championship legacy of Agustín 'Che' Moreno with Chivas

05/01/2026 10:55 / Melissa Hernández

The greatness of Club Deportivo Guadalajara has been built by legendary figures throughout its history. Today, on the 87th anniversary of his birth, we remember one of them: Agustín Moreno, born on January 5, 1939, whose immense talent helped consolidate the legendary Campeonísimo era and further elevate the club’s legacy.

Those who live forever in our memory never truly die; therefore, below we take a look at five key facts that highlight the legacy and career of Moreno with Guadalajara.

1. Agustín Moreno’s place of origin

His nickname on the pitch was 'Che', and he was born in Ciudad Guzmán, Jalisco. From a very young age, his roots connected him deeply with Guadalajara.

2. Titles with Chivas

Agustín Moreno was a fundamental piece during one of the most glorious periods in the club’s history. He was part of the teams that won four League titles, five Campeón de Campeones trophies, one Copa México, and one CONCACAF title.

3. When did he begin and end his professional career?

Moreno began his professional career in 1958 and hung up his boots in 1966, a period in which he left an indelible mark on the Rojiblanco club.

4. What position did Moreno play?

He played as a midfielder, standing out for his great technical qualities and excellent ball control, attributes that helped him build an outstanding career with Guadalajara.

5. Participation with the Mexican National Team

He had the opportunity to wear the jersey of the Mexican National Team, with which he competed in the first North, Central American and Caribbean Championship.

Che, for your dedication, commitment, and unconditional love for these colors, the entire Rojiblanca Nation comes together to pay tribute to you and send you a heartfelt embrace to heaven.

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