There are dates that aren’t just remembered — they’re felt deep in the soul and the heart. This marks 120 years of believing in Mexican talent and defending Fraternity, Unity, and Sport, the values that have defined Club Deportivo Guadalajara since day one and that today are once again reflected in the incredible moment the institution is living.
This anniversary represents far more than the passing of time. It’s the celebration of a passion that has accompanied millions of people through generations and that, more than a century later, still beats with the same strength it did back in 1906.
That group of young men who founded Club Unión could never have imagined what was about to begin. Over the years, Chivas became a symbol of national identity — a club that built its legacy through the values of Fraternity, Unity, and Sport, and that turned the pride of playing with Mexican players into an eternal banner.
Looking back at Chivas history always brings emotion. There are the roots of Guadalajara, the glorious chapters of the “Campeonísimo” era, and legendary names like Salvador Reyes, “Jamaicón” Villegas, “Tubo” Gómez, “Cura” Chaires, and “Tigre” Sepúlveda, figures who helped lay the foundation for this institution’s greatness. But this anniversary isn’t only about honoring the past; it also finds the Sacred Flock living a present that once again has the entire Rojiblanca Nation dreaming big.
Because 120 years later, Guadalajara’s essence remains untouched. Today, that identity lives through a squad that has found the perfect balance between youth and experience, between homegrown talent and proven quality, under the leadership of Gabriel Milito and with a group of players willing to leave everything on the field for these colors.
In this context, Estadio AKRON has become the meeting point between the team and its fans. Fueled by the support of the 12th man, Chivas has turned the Home of Mexicans into a true fortress, building a long unbeaten streak of 13 matches — a reflection of the commitment, belief, winning mentality, and sense of belonging surrounding this crest.
And the truth is, Chivas’ greatness cannot be explained by trophies alone. It lives in its people, in the families who have passed this passion down from generation to generation, in the pride of representing Mexico, and in the ability to stay united even during the toughest moments — because we know we can overcome any adversity when we stand together.
This institution is far more than soccer. Guadalajara was born from the word UNION, and 120 years later, it still represents exactly that: a club that has evolved without ever losing its essence, that has endured through every era while staying true to its values, and that continues to inspire millions of people both on and off the field.
For 120 years, Chivas has represented what it means to be Mexicans with Valor in every sense of the word. Let’s proudly celebrate a legacy that never stops believing, inspiring, and bringing together millions of people who shout from the heart: “Chivas, Chivas!”
Congratulations to the entire Rojiblanca Nation on 120 years of passion, history, and greatness!
