Nike and Club Deportivo Guadalajara unveil the club's new Home and Away kits, marking the first on-pitch expression of their partnership and the beginning of a new chapter in Chivas de Guadalajara's Futuro Sagrado.
Following the announcement of their multi-year partnership, Nike and Chivas de Guadalajara come together to celebrate one of football's most iconic identities through a collection that honors the traditions that have defined the club for generations while embracing the possibilities of the future. Rooted in the legacy, pride and passion that have made the club one of the most beloved institutions in Mexican football, the collection establishes the visual foundation for the next era.
The Home kit embraces a clean and timeless approach that returns to the essence of the club. Featuring the iconic five red stripes that have defined its identity for generations, the jersey celebrates the symbols that have united players and supporters throughout the club’s history.
A standout feature of the Home kit is the return of the polo collar, a design element deeply connected to some of the club's most memorable moments. Its comeback honors a beloved piece of club history while reinforcing the timeless character of the jersey.
The Away kit serves as a modern counterpoint to the Home jersey. Built on a crisp white base, it introduces a contemporary gradient treatment that blends the club's iconic red and blue throughout the crest, Swoosh, sponsor marks and player personalization elements. The result is a sleek and progressive design that reflects the club's ambition and vision for the future while remaining rooted in its identity. Together with the Home kit's signature red-and-white expression, the collection celebrates the red, white and blue that have become synonymous with the club's identity, its connection to Mexican culture and generations of supporters.
Beyond the kits themselves, Nike and the club introduce new visual elements created exclusively for this partnership. A custom wordmark inspired by the club's legendary goat identity incorporates subtle horn-inspired details, creating a distinctive symbol for a new era. The collection also features a bespoke name-and-number typeface inspired by the rich traditions of Mexican graphic design, drawing from the bold, angular forms found throughout the country's visual culture to create a look that is uniquely connected to the club and unmistakably Mexican.
The kits also incorporate club-specific details and existing identity elements that strengthen the connection between team, city and supporters, ensuring every aspect of the collection remains rooted in the culture and history that continue to define Chivas de Guadalajara.
“This jersey honors the history that brought us here and the future we're determined to build. Every time we step onto the pitch, we represent millions of Chivas supporters around the world, and wearing this kit for the first time makes that responsibility even more meaningful.” – Armando González
Powered by Nike Aero-FIT technology, the new Home and Away kits combine the club's iconic identity with Nike's most advanced performance cooling innovation. Engineered at the yarn and stitch level, Aero-FIT leverages specialized knitting techniques and strategically placed open and closed mesh zones that maximize airflow and help athletes stay cool during competition.
Designed to move air across the body while lifting the fabric away from the skin, Aero-FIT helps athletes stay cool and focused in the moments that matter most. Graphic elements are engineered directly into the fabric rather than layered on top, preserving breathability and performance without compromising the visual identity of the kit.
Together, the Home and Away kits establish the creative foundation of the Nike and Chivas de Guadalajara partnership, balancing the identity and traditions that have shaped the club for generations with a forward-looking vision for what comes next. As the first kits of a new era, they represent the beginning of the club's Futuro Sagrado on and off the pitch. That journey begins on July 18 when Chivas de Guadalajara debuts the Nike kits in the club's first men's Mexican league match of the season.
“Every time you put on this crest, you feel the responsibility and pride that come with representing Chivas de Guadalajara. That's what I thought about when I saw this jersey for the first time. It's a beautiful kit, and I'm excited for our fans to make it their own as we continue building new memories together.” – Alicia Cervantes
The new Chivas de Guadalajara Home and Away kits will be available through early access in Mexico beginning July 16 on Nike.com, the Nike App, Tienda Chivas online, Nike Madero, Nike Andares and official Chivas stores. The collection will launch globally on July 22 through Nike channels and select retail partners.
